Category Archives: Green Warriors

Music turns darkness into light

I would like to introduce you, two heroes. Not like Batman or Superman. These ones are for real. They are greatly skilled musicians with big souls and huge hearts. Both of them, Thomas Fridner and Diana Andrén Scarpati, are also my friends and with their new project, that I will tell you more about in this text, they prove to be wonderful world friends as well.

Diana and Thomas walking in a green park

Diana and Thomas walking in a green park

I believe that what Thomas and Diana are doing could inspire other musicians but also all kinds of other people in their everyday lives. Giving is receiving! When you are generous and you do something good for the less fortunate in our society, you will get great payoff. Smiles and gratitude that will warm your heart, not only in the now, but also whenever you recall the memories in the future. So for you who appreciate good music with lyrics actually saying something of importance and for you who want to make the world a little bit better for more people on our planet. Relax in your seat! Let me present Thomas Fridner, Diana Andrén Scarpati with The New String Theory and their great cause.

I met Thomas during the studies on the Environmental Analyst program at Linnaeus University in Kalmar, Sweden. We share many interests such as Urban Farming, Social Responsibility, Renewable Energy etc… Well, pretty much everything when it comes to Sustainable Development. We quickly became good friends and he introduced me to many wonderful and interesting new people that I´m honored to have as my friends today. One of these lovely people is Diana. She plays the violin, has a beautiful voice… and she smiles a lot! Smiles, happiness and laughter. Yes, we all like that, don´t we?!

The New String Theory... on stage

The New String Theory… on stage

The New String Theory

Diana Andrén Scarpati and Thomas Fridner formed the band called The New String Theory in the summer of 2012 in Gothenburg, Sweden. They started rehearsing immediately and arranged songs that Thomas wrote during the fall. After a few gigs in their hometown and in Malmö they started planning for the release of their first album. The New String Theory aims at mixing different styles of music; rock, pop, soul, blues, funk etc… into an acoustic/organic format; expressing dynamics in both sounds and content. Focus lies in the mixture of rhythmic patterns, melodic clarity and lyrical content to create their own unique sound. Since Thomas had written a song about the negative effects of climate change, and how we humans seem to remain helpless in face of this challenge, they decided to release the song AS WE PRAY as a single and let all the money from downloads go to some kind of a concrete cause for the benefit of the climate. They started to search for good things to support.


After doing some research to find a valid cause they have now launched the facebook-event “RELEASE for THE PLANET!” where you get to donate to a swedish company called GIVEWATTS by downloading the single. GIVEWATTS provides clean energy to schools and clinics in developing countries, by exchanging kerosene lamps for solar powered lamps. This will help kids to study in the evening and making indoor environments better besides having health benefits and of course less emissions of dirty fossile fuels. Watch the presentation here below!

After watching this video, don´t you think it´s a great cause Thomas and Diana are working for? I hope more people will consider these kind of alternatives, not only musicians, we can all do something, even small things and favors can mean a lot to someone else out there that is less fortunate. If you don´t feel you have money enough for donations nor any used old stuff you don´t need anymore, give away a smile, a kind word or a compliment. Those are gifts for free that can turn a bad day into a good one for someone. A happy person make others happy. Just get out there and start some positive chain reactions! 😉

What makes me even more inspired about this is when Thomas wrote me and thanked me for inspiring him to take this initiative. Hehe! …and told me to quote him on that… So, here we go:

“…I actually have to thank you, for inspiring me on this idea and please, quote me on that!” -Thomas Fridner


Hehe! I love it! It´s like a meta quote on meta inspiration, but hey, what are good friends for? I´m always super happy whenever I manage to inspire someone to do something smart, good or creative… and to get feedback like this, especially when I didn´t have a clue… but then I remembered our chat a couple of months ago. Anyway, I´m really proud if I can be part of something like this wonderful project. Lets hope it will bring a lot of light in the darkness for many.

Click on pic to download the single: As We Pray... and to bring more light to our world! ;)

Click on pic to download the single: As We Pray… and to bring more light to our world! 😉

Please download the single by clicking on this link here: As We Pray

Join the Facebook event and invite your FB-friends to “RELEASE for THE PLANET!”

By the way, my good friend Paul Nelligan, a very clever Irish expat living in Berlin, developed Audiofu, which is a super smart solution for musicians and DJ:s. It allows them to put all their social medias on one platform, making it really easy for all fans and followers to keep themselves updated with all the latest music, videos, info, blogs, events etc… Check it out and tell all musicians you know about it! It´s a must have, very easy to use… and also for free! 😀 For sure it will revolutionize the way they promote themselves!

The New String Theory has an Audiofu page! They have now added their Facebook page to the platform, their Twitter channel, as well as their Soundcloud where you can listen to some of their songs.

Read more about the company GIVEWATTS. They are turning darkness into shining bright, by solar powered light! 😀

The New String Theory, playing a light bringing melody!

The New String Theory, playing a light bringing melody!

So, 5000 downloads of the song will put solar powered lamps in the homes of 200 families or as Thomas said in the mini documentary: “That´s an entire village!” Let´s wish Thomas Fridner and Diana Andrén Scarpati the best of luck from our hearts! I hope that The New String Theory and GIVEWATTS manage to bring a lot of light to the many people that don´t have electricity. Actually, 1.5 billion are living without grid connection. That´s almost 25% of the world population. You and me have great power in this project. Let´s all make our best we can to spread the word about this! Let´s inspire everyone we know to download the song for only 2.50 dollars or about 2 euros… or the price of a cup of coffee around the corner. 😉 We all have a great opportunity now, to promote a cause that can make big positive impact in the everyday life for many people. The money goes to a really good cause and at the same time we can relax in the sofa, having a coffee at home instead 😉 …listening to a greatly composed song, beautiful singing with lyrics that actually have something to say and that alone, is something we can´t take for granted in these times of modern music, produced for the masses.

Thank you very much for reading! …and all you boosters out there, together we will make the world a better place, for all of us, our kids and our grandchildren. Smile and have a wonderful day! 😀

Tobias Jansson, Circular Economy Guru :)

Sustainaboost proudly introduce you to world friend and green warrior Tobias Jansson. He is dedicated to work and to inspire, to make Earth a better place, more sustainable through adapting a Circular Economy. For some of you, perhaps the concept of Circular Economy is new. Here is a little bit of explanation about the general ideas. Enjoy!


Circular Economy is a win-win situation for business and environment.

Why do people have problems with waste and environmentally harmful emissions, while ants do not, despite living in advanced societies? As a matter of fact, the total biomass of ants on earth exceed that of humans, but they still do not cause any harm, like people do. Why is this? People do have a design problem. Nature doesn’t.

If we re-think and re-design products and business models and get it right from the beginning, we’re able to create a solution that is sustainable over the long term and works exactly as good as natural systems. It’s about using materials which can flow as nutrients in technical and biological closed, cradle to cradle loops, and the development of innovative business models that supports these material flows. Then we can save a lot of money and resources for the economy and the society as a whole. We can create business benefits while using resources more wisely.


The concept, which is called Circular Economy, is a new, positive and solutions-oriented way of dealing with our resource challenges. The idea is that we need to turn today’s linear economy, which implies taking out resources, making products, consuming and finally disposing them, into an economy that works according to circular principles.

Here´s an example of a Cradle to Cradle-certified product. The park bench, NeoRomántico Liviano 100% aluminio, on Barceloneta Plaza from the Barcelona based company Santa & Cole. They produce urban furnitures and lampposts etc… Mainly for the markets of the Iberian peninsula, France and Latin America. Please check out the movie clip on the link below. In this case aluminum works as the “technical nutrient”.


Right now there’s a lot of things going on in this field, i e thanks to The Ellen MacArthur Foundation, founded by sailing-around-the-world-recordist Ellen MacArthur in 2010. The foundation asked management firm McKinsey & Company to do research in what economic value a transition to a circular economy might bring about. The answer McKinsey came up with in the report “Towards The Circular Economy vol 1” (2012) was USD630 billion per annum, looking only at a subset of EU manufacturing sectors. The Ellen MacArthur foundation has also launched The Circular Economy 100, a business coaching initiative in which the foundation works with companies such as Coca-Cola, Ikea, Marks & Spencer and Ricoh to accelerate their transition to circular business models.


Tobias Jansson, a writer and lecturer who co-founded Scandinavia´s leading sustainable lifestyle magazine Camino in 2006 is now one of the front figures in Sweden trying to spread the word about the Circular Economy concept. On his blog and in an upcoming book he writes about entrepreneurs and visionaries working to form a circular future. With departure in his interviews he gives lectures on Circular Economy and also holds workshops where participants are given the challenge to transform business cases with linear business models into circular ones. The lectures and workshops are available in Swedish and English, and right now Tobias Jansson is looking for opportunities to speak more internationally, not just in Europe, but anywhere an interested audience awaits him. Main target is business developers, science parks, educations in business, technology and design, as well as municipalities.

Tobias is always traveling by the best alternative of transports. If train is not an option to his destination, sometimes you can see him like this. Happy behind the steering wheel of an electric car. 😀


This is what a lecture could look like.

On the picture below Tobias explains the difference between traditional sustainability work, when you try to minimize damage, less emissions, less impact etc… and the circular point of view, that says: “Being less bad is no good”. Cradle to cradle is about starting from zero emission and then being 100% good, or more. If you´re going in the opposite direction instead of the way towards your goal, you need to turn around to get to your goal. You are not going to get there simply by breaking and slowing down you speed.


Here are some pictures from a workshop in Circular Business Models with Business Region Gothenburg.


If you want to book lectures or workshops with very inspiring green warrior Tobias Jansson, you can write him an e-mail in English, Swedish or Spanish. Would you like to have a 15% discount on his price? Your discount key is: Sustainaboost! Tell him that you read about him here! 😉

Contact and connect with Tobias Jansson on:


His blog and webpage:

Follow Tobias on Twitter:


I want to say thank you Tobias for all inspiration and great things you are doing! I wish you best of luck with your future work, the book, the blog, lectures and workshops! Also the best of luck to all other green warriors of this beautiful planet. Together, we will make it better! Over and out… Thank you! 😀