Category Archives: Charity

Music turns darkness into light

I would like to introduce you, two heroes. Not like Batman or Superman. These ones are for real. They are greatly skilled musicians with big souls and huge hearts. Both of them, Thomas Fridner and Diana Andrén Scarpati, are also my friends and with their new project, that I will tell you more about in this text, they prove to be wonderful world friends as well.

Diana and Thomas walking in a green park

Diana and Thomas walking in a green park

I believe that what Thomas and Diana are doing could inspire other musicians but also all kinds of other people in their everyday lives. Giving is receiving! When you are generous and you do something good for the less fortunate in our society, you will get great payoff. Smiles and gratitude that will warm your heart, not only in the now, but also whenever you recall the memories in the future. So for you who appreciate good music with lyrics actually saying something of importance and for you who want to make the world a little bit better for more people on our planet. Relax in your seat! Let me present Thomas Fridner, Diana Andrén Scarpati with The New String Theory and their great cause.

I met Thomas during the studies on the Environmental Analyst program at Linnaeus University in Kalmar, Sweden. We share many interests such as Urban Farming, Social Responsibility, Renewable Energy etc… Well, pretty much everything when it comes to Sustainable Development. We quickly became good friends and he introduced me to many wonderful and interesting new people that I´m honored to have as my friends today. One of these lovely people is Diana. She plays the violin, has a beautiful voice… and she smiles a lot! Smiles, happiness and laughter. Yes, we all like that, don´t we?!

The New String Theory... on stage

The New String Theory… on stage

The New String Theory

Diana Andrén Scarpati and Thomas Fridner formed the band called The New String Theory in the summer of 2012 in Gothenburg, Sweden. They started rehearsing immediately and arranged songs that Thomas wrote during the fall. After a few gigs in their hometown and in Malmö they started planning for the release of their first album. The New String Theory aims at mixing different styles of music; rock, pop, soul, blues, funk etc… into an acoustic/organic format; expressing dynamics in both sounds and content. Focus lies in the mixture of rhythmic patterns, melodic clarity and lyrical content to create their own unique sound. Since Thomas had written a song about the negative effects of climate change, and how we humans seem to remain helpless in face of this challenge, they decided to release the song AS WE PRAY as a single and let all the money from downloads go to some kind of a concrete cause for the benefit of the climate. They started to search for good things to support.


After doing some research to find a valid cause they have now launched the facebook-event “RELEASE for THE PLANET!” where you get to donate to a swedish company called GIVEWATTS by downloading the single. GIVEWATTS provides clean energy to schools and clinics in developing countries, by exchanging kerosene lamps for solar powered lamps. This will help kids to study in the evening and making indoor environments better besides having health benefits and of course less emissions of dirty fossile fuels. Watch the presentation here below!

After watching this video, don´t you think it´s a great cause Thomas and Diana are working for? I hope more people will consider these kind of alternatives, not only musicians, we can all do something, even small things and favors can mean a lot to someone else out there that is less fortunate. If you don´t feel you have money enough for donations nor any used old stuff you don´t need anymore, give away a smile, a kind word or a compliment. Those are gifts for free that can turn a bad day into a good one for someone. A happy person make others happy. Just get out there and start some positive chain reactions! 😉

What makes me even more inspired about this is when Thomas wrote me and thanked me for inspiring him to take this initiative. Hehe! …and told me to quote him on that… So, here we go:

“…I actually have to thank you, for inspiring me on this idea and please, quote me on that!” -Thomas Fridner


Hehe! I love it! It´s like a meta quote on meta inspiration, but hey, what are good friends for? I´m always super happy whenever I manage to inspire someone to do something smart, good or creative… and to get feedback like this, especially when I didn´t have a clue… but then I remembered our chat a couple of months ago. Anyway, I´m really proud if I can be part of something like this wonderful project. Lets hope it will bring a lot of light in the darkness for many.

Click on pic to download the single: As We Pray... and to bring more light to our world! ;)

Click on pic to download the single: As We Pray… and to bring more light to our world! 😉

Please download the single by clicking on this link here: As We Pray

Join the Facebook event and invite your FB-friends to “RELEASE for THE PLANET!”

By the way, my good friend Paul Nelligan, a very clever Irish expat living in Berlin, developed Audiofu, which is a super smart solution for musicians and DJ:s. It allows them to put all their social medias on one platform, making it really easy for all fans and followers to keep themselves updated with all the latest music, videos, info, blogs, events etc… Check it out and tell all musicians you know about it! It´s a must have, very easy to use… and also for free! 😀 For sure it will revolutionize the way they promote themselves!

The New String Theory has an Audiofu page! They have now added their Facebook page to the platform, their Twitter channel, as well as their Soundcloud where you can listen to some of their songs.

Read more about the company GIVEWATTS. They are turning darkness into shining bright, by solar powered light! 😀

The New String Theory, playing a light bringing melody!

The New String Theory, playing a light bringing melody!

So, 5000 downloads of the song will put solar powered lamps in the homes of 200 families or as Thomas said in the mini documentary: “That´s an entire village!” Let´s wish Thomas Fridner and Diana Andrén Scarpati the best of luck from our hearts! I hope that The New String Theory and GIVEWATTS manage to bring a lot of light to the many people that don´t have electricity. Actually, 1.5 billion are living without grid connection. That´s almost 25% of the world population. You and me have great power in this project. Let´s all make our best we can to spread the word about this! Let´s inspire everyone we know to download the song for only 2.50 dollars or about 2 euros… or the price of a cup of coffee around the corner. 😉 We all have a great opportunity now, to promote a cause that can make big positive impact in the everyday life for many people. The money goes to a really good cause and at the same time we can relax in the sofa, having a coffee at home instead 😉 …listening to a greatly composed song, beautiful singing with lyrics that actually have something to say and that alone, is something we can´t take for granted in these times of modern music, produced for the masses.

Thank you very much for reading! …and all you boosters out there, together we will make the world a better place, for all of us, our kids and our grandchildren. Smile and have a wonderful day! 😀

Heroes, cycling for the world

I´m really happy today! Even if a lot of bad and negative things are going on in this world, there´s also incredibly much love around us to be grateful for. Two true gentlemen took off on an adventure today, they´re now on an airplane somewhere above the Atlantic ocean. Kenneth Wallin and Magnus Hörberg are not only my friends, they´re genuine world friends and the best of heroes. They are very inspiring to me and I´m writing this blog post not only to promote and help them reach out with there wonderful cause, but also because I feel that the world should know about this. If they inspire me, this could also be of great importance for others and hopefully in the long term, taking part of creating possibilities for positive change, such as rethinking values, gaining sustainable awareness about unity and making impact on a humanitarian level, causing better quality of life and happiness for more people. For all of us. We are all the same… we´re children of the world!
AdventureAid, Respect Life

AdventureAid, Respect Life

AdventureAid, NPO, founded in 2011

One day in August 2011 Kenneth Wallin, or “Kenta” as he is called by his friends, borrowed his mother´s three speed bicycle and took it for an adventure through Europe. Combining his great passion for sports and his will to do good, helping out in best of charity spirit, he now visited many of the biggest football clubs in Europe, such as Hamburger SV, Paris Saint Germain, FC Barcelona and AC Milan. He returned to Sweden on the bike, that was fully packed with, by world stars signed, football jerseys ready to be auctioned out to fundraise as much as possible. This first trip in the name of AdventureAid contributed with almost 20,000 Euros to rehabilitation programs for former child soldiers in Liberia. Together with The Red Cross he now created a chance for these poor traumatized kids to get back into school and reconnect with there families.
On the picture below you can see Kenta ready to get going on the 2011 adventure trough Europe. 2.600 km in total! That´s amazing! 🙂
Here you have pictures from the first mission of AdventureAid, from the left: Kenta receiving a signed Sweden national squad Ice Hockey jersey from swedish legend Peter “Foppa” Forsberg. Then great collectors items in form of football jerseys signed by Sneijder and Zlatan “Ibra” Ibrahimovic. And on the last image Kenta is happily getting a huge sponsored check before an Ice Hockey game. 😀 Very well done Kenta, so many people are proud of you!
This adventure, autumn 2013
This time, on cycling adventure v. 1.02 😉 Kenneth has a companion by his side, Magnus Hörberg. Just like Kenneth he also originates from the region of Småland in the south of Sweden. (We are a lot of good friendly people from there?! 😉 Perhaps the green forests, the silence, the fresh air and the many beautiful lakes make impact? I don´t know, what do you think?) Anyway, Magnus is a close friend to Kenneth and he supported the last trip very well. He has great experience of surviving in nature, as he has been working as adventure and nature guide both in Sweden and New Zealand, Kayaking, cycling, trekking, rafting etc… You name it, he has done it! He´s also a very skilled photographer and I´m sure that following their blog, we will see beautiful photos of the great variety of nature´s scenery, that they´ll pass through on their trip.
Magnus cooking in the wild. Click the image to see his webpage, a great thing is the “Green pricing” concept, I like that a lot! 😀
From Alaska to Florida
Anyway, this time our friends are setting off for a longer trip! I told you before that they´re on an airplane above the Atlantic ocean. They´re on their way to Anchorage, Alaska. They will ride their bikes for about 100 days, 100 km per day, and after 10,000 km they will reach Miami, Florida. I´m sure they will have a fantastic time, with great experiences and many beautiful sights on the way along coasts, ridges and valleys, passing lakes, mountains and forests. A travel like this needs very well preparation and planning. On the picture here you can see how they checking the new camera equipment 😉 …packaging bikes for the flight and first taking everything by car to the airport in Stockholm, Sweden. Click the picture for link to the AdventureAid Facebook page. Because that is definitely there only for you to like! And spread the word about their great cause!
Media coverage and fundraising
Media are showing great interests in AdventureAid. Kenneth and Magnus have already had meetings with Swedish National Television, about the “Children of the Earth (Världens barn)”-gala broadcasting later on this autumn, but also been interviewed for newspapers and Swedish Radio. The concept for the trip this time is that companies and organizations donate money, buying legs as part of the distance, and Kenneth and Magnus are cycling for them, making commercial and branding the logos of the stretches paid for. They offer different options and packages of distance and days for the sponsors. Click the picture to find out how it works! As a business partner you have the opportunity to be visible on the annual TV-gala by the Swedish National Television on October the 11th as well as coverage by magazines and NPO´s digital media and the AdventureAid blog. If you´re looking for branding your company, giving it an extra boost, here´s your opportunity!
SVT-Swedish National Television, Smålandsposten, SR-Swedish Radio
The AdventureAid Alaska to Florida fundraising is in collaboration with NPO Children of the Earth, (Världens Barn, in Swedish) who successfully raised about 10 million Euros in 2012 for different projects around the world.
Click the image below to see where the money goes!
I hope that all of you, Sustainaboost readers out there, appreciate this post! Even if you don´t want to donate or sponsor AdventureAid on the mission I still hope that you support the good cause of Kenneth and Magnus. Spread the word, follow, like and share on all social medias. Giving is receiving, the more positive output you give to this world, the more love will find back to you. The children are the future and of course our heroes Kenta and Mange are well worth to have the best adventure possible out there pedaling, I´m sure they´d appreciate feedback and response… even though I don´t think their huge smiles, as well as their hearts, can ever get any bigger!
To Kenta and Mange! Sustainaboost wish you the best of luck, keep up the incredible work making this planet a better place… and never stop to inspire the rest of us to be a little bit better as well! Big hugs and love to you both! 😀
…by the way, I´m ready to join you next time! If you want proof?! …here´s a picture for you:
Football, cycling, enjoying nature?! I can live with that! ;)

Football, cycling, enjoying nature?! I can live with that! 😉